Malcol Edwards for Moroccanoli: Just Cavalli SS2012

Scritto da: Silvia Paoli , Ottobre 12, 2011

by Isabelle Do
Just Cavalli’s spring summer 2012 runway show was *a mix between rock and roll and the elements of nature*. British hairstylist Malcolm Edwards was at the helm of creating the hair looks for the show using Moroccanoil products, based on Argan oil, a powerful antioxidant and UV protector, rich in vitamins and natural elements that fortify the hair and improves elasticity.
Malcolm Edwards created hairstyles that put emphasis on the romance and the lightness of the clothes. Soft, natural hair was braided on the sides, falling gently on the back with a loose and sexy flowing movement.
How the look was created
“Before beginning to style, I applied Moroccanoil Light, an exceptional product for thin and fragile hair, which immediately absorbs and transforms instantly. The hair immediately becomes softer, fuller, healthy-looking and with a natural shine”.
“I subsequently applied Moroccanoil Hydrating Styling Cream to damp hair for a natural seal, then drying it with a hairdryer using the Moroccanoil Ionic Ceramic Brush to give extra brightness and volume. The hair is divided into sections, sprayed with Moroccanoil Luminous Hairspray and smoothly pinched in bunches. Once opened, I applied the Moroccanoil Light twisting the points”.
“I divided the centre into 2 triangular sections, flattening the front part of the hair, fixing them at ear level and interweaving them thickly or rolled gently to bring them back to the centre of the head to form a single braid, leaving the rest of the hair floating voluptuously, creating a romantic and sexy effect at the same time”.
“I sprayed the look with Moroccanoil Luminous Hairspray for a long-lasting seal but that would still enable freedom of movement and I finished it all with a touch of Glimmer Shine Spray for an irresistibly light touch”.
Malcolm Edwards’ hairstyling thought process for Just Cavalli
“We’ve got lots of texture in the hair. We’ve used a lot of the hydrating blow-drying cream, just power drying and then doing the lazy tong using the flexible hold hairspray. So you get lustre and shine but teasing the sections as you go as well so it’s a little bit more haphazard and if you wanted a regular texture in the hair, a lot of people put the irons in and wrap it round and then they try and mess up. So it’s still luxurious looking but a little bit ‘couple days old’. She’ll look kind of funky.
At the last minute we’ve just got a kiss of our light oil. A tiny drop, a tiny half a pinky nail, rubbed in your hand so it forms like a skin and I’m just gonna kiss the ends with my hands and squeeze that into the ends so it’s got a little bit of lustre at the ends.
We’ve got some adornments tied into the hair, some bones, horns, feathers. The whole premise is about condition. It’s all about nourishing the hair, which is a bit of a novelty at fashion shows, because we’re just destroying hair all the time. But hair that’s really parched, over-processed, abused, so condition protects from the heat as well. Most things are just on the surface because it actually penetrates into the hair, it’s like a little treatment as well”.